Brand Identity

bl_iconWe have worked with a variety of organisations, charities and professional bodies, helping them to reposition their brand in line with contemporary thinking, aspirations and technologies.

Our brand design service works on a number of levels of affordability, dependant on the nature of the brief we receive. A full rebranding exercise involves extensive market research into the client’s business sector, analysis of competitor brands, research and rationale of colour usage plus a wide variety of design iterations towards final sign-off.

Sometimes a client may have a very limited budget (e.g. start-ups) or will simply require draft logo designs for a new business pitch, an identity for a charity or not for profit organisation. In these cases we offer very flexible rates.

k_logoAt Egglab our aim is to convince clients that even the smallest improvement to your company’s look can invigorate you, your customers and your sales. It doesn’t mean reinventing the wheel and it needn’t cost an arm and a leg. How so? Take as an example your logo. We know it’s a big deal to change this. But like it or not, designs become dated and in turn, so can your company’s identity.

We encourage our clients to take a look at their competitors brands and assess what is (or isn’t) working for each of them. This should enable our clients to see their existing brand more objectively and help overcome any ties they may have to it, which could be preventing the business from moving forward. We hope then to be in a position to help our client decide what route their rebrand exercise should take.

painWe will offer to take a look at your logo and see how we can improve upon it. This may include exploring a new type face, tweaking brand colours, or simply re-rendering your existing logo to achieve greater clarity in its shape and colour balance.

We call this process your ‘brand tune-up’, and it will hopefully help you to decide whether your current identity still ‘has legs’ or whether it is in need of a re-think. We offer a free initial consultation, plus two free draft designs.

tick 360˚ brand health check and free initial consultation with free draft designs
tick Market research of the client’s business sector and competitor brands
tick Analysis of colour usage and rationale of colour selection
tick Full logo design service with near unlimited variations towards final sign-off
tick Design and layout of other branded collateral, e.g. business cards, compliment slips, letter-heads, PowerPoint templates, brochure templates etc
tick Visual research of supporting stock photography for branded materials or arrangement of photo-shoots for generating unique on brand imagery
tick Brand guidelines, defining best practice with font usage, supporting imagery, document formatting, colour swatches, and logo ‘dos and don’ts’
tick Low cost logo design service for start-ups, new business pitches, charities and not for profit organisations