Back on Track – logo and brand development
Ruder Finn wanted to develop a brand and exhibition materials for an informative campaign about Arthritis and back pain. The goal was to encourage sufferers to visit their GP if they experienced any symptoms. Egglab created a bold logo design and brand identity and carried it across various materials, including an exhibition stand which was transported to various shopping malls around the country. The campaign was aimed towards appealing to a young and vibrant consumer market.
Client: Ruder Finn UK
- Exhibition design
- Print design